Presenting The Toyota Effect at SF IndieFest
Posted by sfindie January 11, 2016
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New Partnership with Presenting Sponsor TOYOTA
SF Indiefest and Presenting Sponsor Toyota are partnering to present a series of 5 short films at the festival called The Toyota Effect, highlighting how Toyota collaborates with other companies and non-profit organizations to help create a positive impact on people, society, and the environment. The short film series by Academy-and Award-Winning filmmakers Ross Kauffman, Kief Davidson and Steve James showcases how Toyota shares its Toyota Production System with different partners to help them find better ways of doing things. By working with Toyota to make small changes to their day-to-day operations, the partners are able to have a greater impact – and, in many cases, help more people in need.
SF IndieFest has long championed non-fiction story telling at its annual Independent Film Festival in February and its documentary film Festival in June. “Documentary story telling is often called The New Journalism,” said Festival Director Jeff Ross. “We are pleased to be able to present The Toyota Effect series in San Francisco as an opportunity to explore how brands and companies can creatively use non fiction story telling to reach new audiences who hunger for truth and authenticity.”
